Thelma Fitzgerald
Consumer Insight Manager, InvestNI
Invest NI Consumer Insights Manager with over 25 years’ experience working in the NI food & drink industry in various roles including hospitality, data analysis, market research, brand management, economic development and food marketing.
Invest NI's Food and Drink Consumer Insights service supports businesses to start, innovate and grow using data and insight. This enables sales growth, export sales growth, retained and new retailer listings, new product development, improved strategic decision making, improved trade show performance, marketing and communications.
Support is delivered through the four pillars of the service;
Bespoke Research, Insights Events, Insights Hub, Insights Academy.
Open to discussions on data driven growth for NI food & drink entrepreneurs and businesses.
I also volunteer for Fareshare NI and am passionate about minimising food waste and alleviating food poverty. I enjoy playing tennis, pétanque and travelling.
MSc Marketing, University of Strathclyde
BSc (Hons) Food Science Queen’s University of Belfast