Keynote session
The meat industry faces a fundamental tension: consumers have never been more disconnected from how their food is produced, yet they've never demanded more connection to its origins. When people can't see you, they fill the void with assumptions — and right now, others are writing your story.
In this keynote, futurist Anders Sörman-Nilsson explores four forces reshaping protein: the rise of AI-driven precision across supply chains, the shift toward personalised nutrition, the reality of meat as cultural battleground, and the wildcard nobody's talking about — how GLP-1 drugs like Ozempic are creating a new consumer who eats less but demands more from every bite.
This isn't a doom-and-gloom session. It's a clear-eyed look at where the opportunities lie for those willing to tell a story that makes people feel something.
You'll leave with one question worth sitting with: What's the story only you can tell?