Northern Conference 2026 (Sold Out)

Andrew Staniland

Group Trading Director, Morrisons plc

Andrew Staniland is the Group Trading Director at Morrisons. Joining the Executive Committee in February 2025, Andrew reports directly to our CEO and plays a key role in shaping the products you see on our shelves every day. With a wealth of experience in the grocery retail sector, Andrew previously held senior trading positions at Iceland (including Group Trading Director), as well as valuable roles at Waitrose and Aldi. Importantly, Andrew is no stranger to Morrisons, having previously worked within our buying teams.

In his current role, Andrew is focused on ensuring Morrisons continues to offer you, our valued colleagues and partners, the best possible products and value. He is passionate about the future of Morrisons and our commitment to serving communities across the UK

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Jodie Bolland

UK Agriculture Sourcing Director, Woodhead Brothers

Working for Woodhead Brothers since 2011, Jodie has covered a variety of roles in the meat sector.
Her current role sees her lead the Agricultural sourcing teams for Beef, Pork, Lamb and Eggs. She also manages the business’ raw material ingredients sourcing for Myton Manufacturing businesses in addition to heading up the Meat & Eggs sales teams. Promoted to UK Agricultural Sourcing Director in April 2024.

Jodie has a particular passion for British farming and being close to customers and suppliers to deliver high quality products that complement our great British landscape. Jodie is keen to make sure that the British meat industry is one that will be around in years to come and to ensure the future is bright.

Jodie was brought up on a dairy farm in Malhamdale, North Yorkshire where her passion for agriculture started.

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Ash Amirahmadi OBE

CEO, Sofina Foods Europe

No bio provided

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Katrin Turvey

VP Head of Food & Beverage Key Accounts & Engineering, Kersia

No bio provided

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Hannah Surtees

Global Director of Executive Office, Strategy and Communications, Hilton Foods

No bio provided

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Hannah Cargill

Technical Field Manager, Avara Foods

No bio provided

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Charlotte Forkes-Rees

Analyst (RCI), AHDB

No bio provided

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Jodi Goldman

Personal Impact Coach

Jodi Goldman is a Personal Impact Coach and experienced international speaker. She's worked with thousands of professionals and business owners to help them develop magnetic confidence, a powerful personal brand and assertive communication skills. Her corporate clients include companies like Google, RBS, Everywoman, Sony, IG and the Post Office.

: https://jodigoldman.co.uk/

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Andrea Jex

Procurement Director, Hilton Foods

Andrea joined Hilton Foods in 2016 and has held various positions within Procurement before being appointed Procurement Director in 2022. She heads up a global team that is responsible for the procurement of packaging, non-protein food and indirect services.

She has over 30 years’ experience in the food procurement sector having worked for a number of major food manufacturers.

Packaging innovation and sustainability are areas that Andrea is passionate about and she is a very active member of some of the bodies that promotes these areas globally and is determined to make a difference in this area.

Andrea has a First-Class Honours Degree in Food Manufacturing and reached the finals of the 2021 Women in Meat industry awards for the Meat Businesswomen Manufacturing and Processing award.

When Andrea is not at work she enjoys clay pigeon shooting and riding motorbikes but obviously not at the same time!

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Hannah Lloyd

Director, Pinstone

Hannah is Director at Pinstone, a specialist PR communications agency working across the food, farming and environment sectors. With a background in strategic communications and campaign development, Hannah works with brands and organisations across the food and farming supply chain to translate insight into more effective communications and engagement. Her work focuses on bridging the gap between industry ambition and on-farm reality, working with all stakeholders to ensure communications resonate with farmers in a way that is credible, practical and grounded in their world.

Hannah is junior chair of the Veterinary marketing association, long time member of the Guild of Agricultural Journalist and a committed supporter of Meat Business Women.

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Rebecca Morgan

Associate Director, Pinstone

Rebecca Morgan is an Associate Director at Pinstone, specialising in communications across the farming, food, and environment sectors. As Pinstone's AI taskforce lead, Rebecca has spearheaded the strategic integration of AI tools within the agency, developing robust protocols that balance innovation with essential guardrails.

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