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Industry Campaigns

Championing and supporting women in the meat industry

At Meat Business Women, we believe the industry is a great place to build a fulfilling career. We aim to attract new talent, grow the number of women within the sector, and provide support and inspiration to women currently working in the industry.

Inclusivity, empowerment, and diversity is at the heart of what we do.

Through our two groundbreaking campaigns, #SheLooksLikeMe and #ThePowerOfYou, we showcase role models, smash outdated steroetypes and inspire women to achieve success in their careers.

#ThePowerOfYou 

Since our initial research in 2020, we know that the industry is making progress in gender inclusivity. But there is more to be done.

To really shift the dial, all genders need to work together to create a more inclusive and supportive sector.

Our latest campaign calls on everyone within the industry to:

> Recognise: Identify your strengths and confidence
> Respond: Harness your confidence to take action, get heard and put yourself forward
> Reciprocate: Empower your peers, pay your knowledge forward, share your experiences and inspire success.

#ThePowerOfYou empowers women, fosters the involvement of male allies and drives action towards a more inclusive sector.

It's time to believe in #ThePowerOfYou!

 

Watch the latest #ThePowerOfYou episodes

Monisha

Monisha

Senior Customer Marketing Manager, Kepak

Beth

Beth

Vice President of Supply Chain, McDonald's UK

Megan & Luiza

Megan & Luiza

Moy Park

#SheLooksLikeMe

We know that to attract and retain more women, the meat industry needs more visible role models and to showcase a wider variety of roles.

That's why we developed our flagship industry campaign in May 2021. #SheLooksLikeMe shines a light on the meat industry in a way that has never been done before. Challenging outdated sterotypes, championing real women, and showcasing the huge variety of careers available within the sector.

As part of the campaign, we asked women across the industry to give us behind the scenes insights into their day-to-day roles. The 'Spotlight On' series helped to debunk common myths about what it's like to work in the meat industry, as well as making the range of careers much more visible.

Watch their stories below...

 

Watch the 'Spotlight On' series 

Hannah

Hannah

Trading Manager, Meat Fish & Dairy, Marks & Spencer

Rachel

Rachel

Managing Director, Dalehead Foods

Jayne

Jayne

Butcher & Industry Consultant

Saiqa

Saiqa

Technical Supply Chain Manager, Cranswick plc

Amy

Amy

Site Director, Karro Food Group

Georgia

Georgia

Commercial and Strategy Analyst, Coles

The latest from Meat Business Women