Industry Campaigns

Meat Business Women have set out our ambition for the next 10 years. Along with the Food Business Charter Signatories, we're working towards 40% female representation across the food industry by 2035.

Fuelled by Ambition is the campaign behind this vision. We’ve set out our ambition—now we’re asking you: What does your Ambition Look Like?

This is about redefining ambition on your terms. Because when you own and share your ambition, you not only drive your own success but you also inspire change in others. And this helps to fuel a more gender-balanced and inclusive future for our industry.

So what does your Ambition Look Like?

We know that diversity and inclusion are crucial in ensuring workplaces thrive.

The 2023 Meat Business Women Gender Representation Report found that 53% of people working in the meat industry think that inclusion has moved up the agenda, but we know there is more to be done in this space.

And we know that regardless of gender, age, race or background we all need to work together to bring about positive change in gender inclusion.

Each of us must step up, play our part and support one another to make collective change. 

This is #ThePowerOfUs.

We know that to attract and retain more women, the meat industry needs more visible role models and to showcase a wider variety of roles.

That's why we developed our flagship industry campaign in May 2021. #SheLooksLikeMe shines a light on the meat industry in a way that has never been done before. Challenging outdated sterotypes, championing real women, and showcasing the huge variety of careers available within the sector.

As part of the campaign, we asked women across the industry to give us behind the scenes insights into their day-to-day roles. The 'Spotlight On' series helped to debunk common myths about what it's like to work in the meat industry, as well as making the range of careers much more visible.

Watch their stories below...