Join Vanessa Adamson, Insights Manager at AHDB, for an insight-rich session exploring how today’s shoppers are really behaving in store and what that means for your categories.
Vanessa will share the latest data and stories from:
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The meat shopper journey – how people plan, shop and choose at fixture
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Attitudes and behaviours in food-to-go and convenience
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How value, health, sustainability and treat occasions are influencing what ends up in the basket
You’ll leave with:
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Clear headlines on how consumer behaviour is shifting right now
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Practical ideas to take back to your teams and sites
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Thought-starters to shape category plans, NPD pipelines and promotional strategies
Who should attend?
This session is ideal for anyone working in:
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Category management or insight
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Buying, commercial or account management
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NPD, innovation or marketing
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Retail, operations or supply chain roles who want to better understand the end consumer
Our speakers
