Bitesize: 3 Ways to Increase Your Visibility When Job Searching
Job searching today is about far more than sending CVs.
Your visibility, network and personal brand all play a huge role in the opportunities that come your way, often before a role is even advertised.
Drawing on insights from Jo Adams at K.A.G. Recruitment, here are three simple ways to stand out and strengthen your career visibility.
Be Clear on What Makes You Different
One of the most important questions you can ask yourself is:
What do I bring that others don’t?
Think about your strengths, specialist knowledge or the things colleagues consistently come to you for.
Then ask yourself another question:
Does my network actually know this about me?
Too often, talented people stay invisible because they assume their work speaks for itself. Visibility starts with being intentional about how you position yourself.
Stop Lurking and Start Sharing
Jo’s advice is simple: post more.
Whether it’s sharing a project you’ve worked on, an industry event you attended, a success you’re proud of or a lesson you’ve learned, putting yourself out there helps people understand your expertise.
Platforms like LinkedIn can become powerful career tools when used authentically.
And it doesn’t need to be polished corporate content. In fact, the posts that resonate most are often the most human.
You never know who’s watching, recommending or opening doors behind the scenes.
Focus on Quality, Not Quantity
Applying for dozens of roles with the same generic application rarely gets results.
Jo encourages candidates to take a more personalised approach and be clear about what they actually want, whether that’s salary, flexibility, progression or culture.
A thoughtful application that demonstrates genuine interest will always stand out more than something rushed or AI-generated.
And don’t underestimate the value of having experts in your corner, whether that’s mentors, recruiters or industry connections who can offer honest market insight.
Building visibility isn’t about becoming someone you’re not.
It’s about helping the right people see your strengths, your ambition and the value you bring.
Small actions done consistently can create opportunities you never expected.
Connect with Jo on LinkedIn here
