Cande Group and Meat Business Women announce New Partnership
Creative agency Cande Group and Meat Business Women, the global community for women working across the meat and food industry have agreed a partnership which will enhance both organisation’s strategic directions for 2024 and beyond.
The partnership formalises a relationship between the organisations who have been working closely together since 2017. Notable projects included the launch of ‘She Looks Like Me in 2021, the global campaign which challenged outdated perceptions of working in the meat industry, followed by a series of videos called ‘Spotlight On’ which highlighted female role models. Cande Group also produced all videos for ‘The Power of You,’ the 2023 global campaign aiming to drive inclusion and foster empowerment in the meat industry.
Cande Group is a creative agency made up of specialists with a background in film and television production. They support clients from the initial idea to full production, delivery and the onward journey of a campaign. Specialising in video production and offer content strategy, animation, impactful social content, and livestreaming. Cande work with a range of clients across the UK. They specialise in the agri-food industry working with businesses throughout the supply chain to deliver consumer marketing, technical and promotional content.
Ben Coates, creative director at Cande Group says: “Meat Business Women’s growth as a global membership movement over the last decade has been phenomenal and we’re so pleased to have supported Laura and the team on their journey. We are trusted to be bold with campaigns and content to help them to drive positive transformation in the meat industry and we’ve seen some real success to date. This alliance presents both partners with a fantastic opportunity to build on the strategic work we’ve done previously and to collaborate and grow further together. We’re excited about the opportunities ahead and already have projects in development for this year and into 2025.”
Laura Ryan, global chair and founder of Meat Business Women, says: “Cande have been an important part of Meat Business Women’s global growth over the past few years. The team have strategically supported and challenged us to ensure that we continue to impactful campaigns and content across all our channels. They truly understand our business objectives and audience and combine it with powerful story telling. The team are experts in their fields and are a truly energising group of people to work with. We are so pleased to formalise a partnership with them to continue the growth of both organisations.”
Cande will work with Meat Business Women across 2024 and 2025 to deliver a range of projects, including providing creative and strategic direction for the organisation’s 10th anniversary.
Meat Business Women is the United Nation’s recognised global professional network for women working across the meat industry. It was created to improve the sustainability of the meat sector and grow the pipeline of female talent in this male dominated arena.
To find out more about Cande Group, visit https://candegroup.co.uk/