Cande Group appointed as official video partner for World Meat Congress 2025 in Brazil
The International Meat Secretariat (IMS) has appointed UK-based creative agency Cande Group as the official video partner for the World Meat Congress (WMC) 2025, to be held in Brazil and hosted by IMS member Instituto Matto-Grossense da Carne (IMAC).
The Congress, themed “A New Era of Meat,” will bring together global leaders from across the meat and livestock sector to explore the key challenges and opportunities shaping the future of sustainable protein. Building on the success of the 2023 WMC in Maastricht, this year’s event promises to be the premier global platform for debate, knowledge exchange and collaboration.
As video partner, Cande Group will capture and produce content from across the Congress, from plenary sessions and keynote speeches to interviews and highlights, ensuring the insights and outcomes are shared with audiences worldwide. IMS, a non-profit organisation representing the global meat and livestock sector, works to promote the industry’s role in supplying safe, healthy and nutritious animal protein sustainably.
Cande Group brings specialist expertise in agricultural and food supply chain storytelling. Founded by Ben Coates, who previously led the in-house video team at the Agriculture & Horticulture Development Board (AHDB), the agency has built a reputation as a trusted creative partner for organisations across the farming and food supply chain, from soil to screen.
As the Creative Digital partner of Meat Business Women (MBW), the global membership organisation driving equality and diversity across the meat sector, Cande already works at the forefront of industry communications, highlighting its ability to connect with audiences on complex, technical and strategic sector issues.
Ben Coates, Founder and Director of Cande Group, said: “We’re delighted to be working with IMS as the video partner for World Meat Congress. It’s a landmark event for the global meat sector and a unique opportunity to showcase the innovation and collaboration that is shaping a new era of meat. With our background in agriculture and food, we’re proud to bring our sector expertise to such an important international platform.”
Dr. Phil Hadley MBE, Secretary General of the International Meat Secretariat, said: “The World Meat Congress is where global industry leaders come together to address the sector’s future. Having Cande Group on board as our video partner ensures we can capture the discussions, innovations and insights in a professional and creative way, amplifying the impact of the event worldwide.”
World Meat Congress takes place in Cuiaba, Brazil from 28 - 30 October 2025. For more details on WMC and registration, see their website here