Meat Business Women launches global campaign to empower individuals and drive inclusivity in the meat industry
As a follow up to Meat Business Women’s flagship campaign ‘She Looks Like Me’, their newly launched campaign ‘The Power of You’ will tell the inspiring stories of the people who work within the industry, showcase inclusivity best practice, and help to foster empowerment and confidence within women at every career stage.
The campaign will run across social and digital channels, including LinkedIn, Instagram, YouTube and X (Twitter), throughout 2023 and 2024.
The campaign is launched as a direct result of Meat Business Women’s 2023 Global Gender Representation report. The report found that 53% of people working in the industry believe that inclusion has moved up the agenda since 2020.
There has been an increase in women at board level, director and CEO level roles however, the number of women in the total global meat workforce has dropped overall, and progress is stagnant at more junior levels.
Although the industry is making progress, there is still more to be done. To really shift the dial, the report findings tell us that all genders need to work together to create a more inclusive future.
Recognise, Respond, Reciprocate
Since the launch of Meat Business Women’s first campaign ‘She Looks Like Me’, 60% of people working in the meat industry say that women now have more opportunities to network and role models are more visible. ‘The Power of You’ will highlight role models in the industry, and encourage individuals to do three things: Recognise their key strengths and skills. Respond, by amplifying their voices and taking action, and Reciprocate, by sharing their experiences and paying their skills and knowledge forward to others.
Laura Ryan, global chair of Meat Business Women, says: “The data tells us that inclusion is no longer a “nice-to-have”, but rather a necessity if the meat industry is to thrive in the years to come. If we want to continue making positive change by building an inclusive and supportive sector then we have to come together to make it happen.
“‘The Power of You’ aims to inspire and empower individuals, but also encourage the industry to come together as a collective to take action and drive forward positive change.”
The launch of the campaign on 7 September will be marked with the release of a launch video featuring members of Meat Business Women.
This will be followed by a series of episodes, each sharing a different career story. The first video will tell the story of Kepak’s Senior Customer Marketing Manager, Monisha Singh, and will be released on Tuesday, September 12.
Monisha says “I think another person’s belief in me gave me the confidence I needed to go for things that I wouldn’t normally go for. They can see a value in me that I hadn’t recognised. In doing so, they entrench the idea that I have a unique skillset, I add value to the business with that particular skillset, and they encouraged me to go off and utilise it. I think that encouragement and belief from another person totally embodies what The Power Of You campaign is all about.”
Meat Business Women has created a media kit, which includes social media and digital to encourage everyone who works within the meat industry to get involved with the campaign. Meat Business Women are calling on individuals to create their own social media posts and share the campaign with their peers. The toolkit is available to download here.
Watch the launch video here.
Meat Business Women members can access enhanced resources via their Members Portal.
Laura Ryan says: “We are encouraging everyone in the meat industry – businesses and individuals – to download the media kit from the Meat Business Women website, share our campaign videos and post their own #ThePowerOfYou content. Help us empower others and create a more inclusive sector.”