Free
Inside Track: How to Win in Category Management
Inside Track is our masterclass series designed to give you an in-depth look at the key skills needed to progress in different functions across the meat and food industry.
From commercial and operations to technical and marketing, we’re bringing you real-life insights from industry leaders who’ve been there, done it, and are ready to share what it takes to succeed.
This session is designed for anyone involved in category management. Led by Darren Smith, ex Category Manager at Sainsbury's, this session will help you to:
- Learn how to create a promotional programme that delivers a ROI.
- Discover why you use industry language and how to change it.
- Recognise that your customer is actually 3 people and how you can make money from knowing this.
Who is this session for?
Anyone who works in or with a Category Management team
Our speakers
