Free
Inside Track: How to Win in Category Management
Inside Track is our masterclass series designed to give you an in-depth look at the key skills needed to progress in different functions across the meat and food industry.
From commercial and operations to technical and marketing, we’re bringing you real-life insights from industry leaders who’ve been there, done it, and are ready to share what it takes to succeed.
This session is designed for anyone involved in category management. Led by Darren Smith, ex Category Manager at Sainsbury's, this session will help you to:
- Learn how to create a promotional programme that delivers a ROI.
- Understand your shopper, your preparer, and your eater much better. To ensure that all are at the heart of their Category decisions.
- Know your supermarkets, to make sure you can align your Category recommendations to their needs.
- Turn analysis into opportunities, with more ways to interpret quantitative and qualitative data.
- Sell the opportunities more effectively, with better ways to engage the buyer.
- Land more opportunities in-store, and for longer through a better understanding of store operations.
- Know how to evaluate and improve each project, to make the next category opportunity more successful.
Who is this session for?
Anyonw who works in or with a Category Management team
Our speakers
