Members' Masterclass: 20 Years of the Iconic Australian Lamb Ad
The Australian Lamb ad is often referred to as Australia’s version of the UK John Lewis Christmas Ad or the closest thing we have to the Superbowl. The origin however was much more humble and came from the simple commercial need to grow Lamb sales outside of its traditional season in spring.
Through some classic marketing and advertising theory, creative examples, and lots of anecdotes, Nathan will share what 20 years of Lamb ads has taught us about creative effectiveness, building brand fame, and how delicately balancing consistency with reinvention has made Lamb and Summer inseparable for generations of Australians.
Who is this masterclass for?
This masterclass is for anyone interested in how bold, creative campaigns can build brand fame and cultural relevance. While focused on the iconic Australian Lamb ad, the lessons shared will resonate with professionals of all levels who are looking to push creative boundaries and apply proven marketing principles—regardless of business size or budget.
Our speakers
